18 feb 2012


Two weeks ago I went to the private view for to the exhibition of the Design of the Year at the Designmuseum where my friend Petra worked as a curator assistant. She wide me through the exhibition and she stressed about a young design talent called Gary Card who was nominated for the interiors for an exclusive shop in London.

 A new London based retail concept, LN-CC is a project initiated by John Skelton (ex oki-ni and Harrods) and Daniel Mitchell with store design by celebrated set designer Gary Card.

Product includes menswear, womenswear- both new and archive collections based around a concept of unisex styling, books curated by collector Conor Donlon and a specially selected music offer.

The store consists of three concept rooms, a book and record store, a music room for private events, a working studio and is linked together by an indoor forest and futuristic skeletal tunnel constructed from raw wood and orange Perspex. Each room has it's own theme that as a whole embodies the LN-CC vision. For phase 2 in 2011 we will open a new, larger room to be used as a gallery space for exhibitions and screenings. 

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