While ago I saw on the Daily Mail an interesting branding campaign that showed how the image of the perfect tasty burger that McDonald shows on their ads are made with the same ingredients of the actually burger that we all eat but with a lot of "make up".
You can see the video of the report HERE
More recently we have seen the fast food merchandise that has constructed one of the biggest buildings on the London 2012 Olympics site. What we all question is how a fast food chain of restaurants can sponsor the biggest sport event in the whole world... money, money, money... disgusting
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