Sexy Geek

Alex Turvey is a designer and illustrator who has become famous because he is the mind behind the installation at the entrance of the new Levi's Store in Regent Street. Also he was the model for the main campaign of the brand.

Alex Turvey, Director from LEVI'S UK on Vimeo.

Looking at the campaign and searching through the internet recent photoshoots for mags and celebrities we can tell that this is a new tendence. What before would be the one who makes laugh everyone in class, it is now fashion... people wear facke glasses even without the glass as a new accessorie.

Sean Sullivan photoshoot

Justin Timberlake

Tom Ford spectacles add