12 oct. 2012

Digital Natives

by Pummer Fernandez




Everyday items such as toys and detergent bottles are 3D scanned using a digital camera and subjected to algorithms that distort, abstract and taint them into new primordial forms that begin to resemble early human artefacts. In some cases only close inspection reveals traces inherited from their physical predecessors. These are then 3D printed in colour resin/sandstone. 



I saw digital design  as an utopia that can not convince at first, moreover when the current trend is more focus on crafts. However, if we look at this techno approach to design it has a lot of advantages related with production, which becomes more local. The reduction of costs that this implies, also creates a more sustainable process based on a closer relationship with the costumer which suddenly gets involved in the design and making of his/her object. 




more information at http://www.plummerfernandez.com/

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